Beauty in a photo release.

Textbook definition of Beauty :

beau·ty n.

1. The quality that gives pleasure to the mind or senses and is associated with such properties

as harmony of form or color, excellence of artistry, truthfulness, and originality.

2. One that is beautiful, especially a beautiful woman.

3. A quality or feature that is most effective, gratifying, or telling.

I wonder who wrote that, and how long it took that person to 'define' the word beauty?

I also often wonder why we live in a world where the words 'beauty and perfection' can mean the same thing to many people.

One day I was flipping through a magazine and came across an Ad featuring a very beautiful woman wearing practically nothing (ironically she was selling clothing). For a split second I felt a bit insecure. I carefully examined the advertisement. The layout, fonts, the model chosen, how she was framed. I began to wonder why that was deemed beautiful. Why that image suddenly had the power to influence the way I shop, dress, or even worse - influence the way I see myself? Then I had a idea :

I don't want to be a fashion designer when i grow up.

I WANT TO BE A REBEL.

THE FLOCK Apparel was born.

Yes, the look is classic cut and sew. But I appreciate simplicity and comfort.

Yes, the accessories are recycled vintage pieces. That because I believe in reducing and reusing - as well as finding individuality in a one-of-a-kind piece.

And Yes. The models aren't 'models' - because I believe in featuring everyday folks as my models. I want to 'capture the real beauty of the human flock', in the hope that it will redefine the way you see yourself and those around you.

Below are some photos taken at the recent Public Photo Shoot Project, featuring the Real Human Flock.

And this my friends is how I define BEAUTY.

Thank you to all those who have supported this dream. Thank you also for coming out to the Photo Release Party. Sara Renee and I were so happy to see you again!

Lastly I leave you with this : despite our current situations economically, stay encourage my dear friends. Please be rebellious in your pursuit to inject this world with real beauty.

It starts with you.

Now go and shine.

with love.

your pal,

c i g i